History

Years after parting from Otis, he met a fashion choreographer who asked William if he could utilize his wood carvings as props for a fashion show. William distinctly remembers disliking the designs as he scrutinized them from the audience. Thoughts of designs he could produce himself swirled around his mind and right then he recognized the signs for his future career had been there all along. William excitedly returned home to brainstorm sketches for his budding designs. When the sketches were complete, he showed his friends and family who utterly loved them. Shortly after, William’s friends were requesting him to design their dresses which only ignited his fervor for fashion design further. Grateful for having the chance to transform his designs on paper into reality, William didn’t charge them and relished in the moment of seeing his designs appreciated. Selected designs were even featured in an indie boutique.

Naturally, his interest was elevated with each design worn, which prompted him to consider starting a line of his own. He received immense encouragement from his friends and family and decisively took the significant step into beginning his own fashion business. William realized that creating the designs were far easier than the business aspect and faced some harsh obstacles throughout his early journey, starting with pricing his line. William lost money in the beginning as he struggled to fill orders and market to the precise audience for his brand. In haste, he neglected his research to establish the right customer base and entered the wrong trade shows. However, through persistence and perseverance, he soon learned the correct pricing and discovered the right audience.